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☆ Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
▼ + stars: | 2024-03-13 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +9 min

After falling out with Kassan, UTA may think twice about buying another agency. The media and ad industry will be watching to see what, if any, leadership changes UTA makes at MediaLink. The end of the ad industry schmoozefest? One industry veteran said they saw Kassan's exit as an opportunity to change how ad industry consultants operate and charge for services. At the center of the dispute between UTA and Kassan is the MediaLink founder's $950,000 annual expense account.

Persons: Michael Kassan, MediaLink, Kassan, Jeremy Zimmer, Kassan wasn't, Vianney Tisseau, headhunting, Jon Miller, Sanford Michelman, Michelman, Robinson, Ethan Miller, Julian Jacobs, David Anderson, WME, Kassan's, Wenda Harris Millard, wasn't, what's, There's, Lou Paskalis, Marc Sternberg's, Lady Gaga, Elton John, Mariah Carey, Tom Brady, Rob Norman, WPP's Organizations: UTA, Cannes Lions, Consumer, Business, Los Angeles Superior Court, Los, Judicial, Mediation Services, Variety Cannes Lions Studio, Integrated Media, Getty, Talent, Accenture, General Motors, Netflix, JUV Consulting, Madison, Endeavor, Writers Guild of America, Zimmer, Western Initiative Media Worldwide, Interpublic Group, Bank of America, AJL, Marc Sternberg's Brand, Kassan, Southwest, NFL Locations: MediaLink, Cannes, France, Madison, Droga5, Hollywood, Kassan, California, South, Austin

☆ Why is a South American beer brand going viral? The answer's simple: Star Wars
▼ + stars: | 2024-03-06 | by ( Alex Bitter | ) www.businessinsider.com time to read: +4 min

In 2003, the brand edited ads into a broadcast of the Star Wars trilogy. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementThe latest brand getting attention on social media isn't Stanley — it's a South American beer creatively edited into a Star Wars broadcast 20 years ago. On X, formerly known as Twitter, users started sharing clips from the original Star Wars trilogy last week. The clips look normal — until a bottle or can of Cerveza Cristal beer suddenly appears in the shot.

Persons: —, isn't Stanley — it's, Cristal, Obi, Wan Kenobi, Luke Skywalker, Wan, 🛸, ," the Organizations: Wars, Service, Star Wars Locations: American, Chile, pic.twitter.com

☆ Ex-TikTok executive says she was fired because she 'lacked the docility and meekness' required of women at the company
▼ + stars: | 2024-02-08 | by ( Natalie Musumeci | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewAn ex-managing director at TikTok has accused the company behind the popular social media app and its China-based owner of unlawfully firing her because the corporate big-wigs deemed she "lacked the docility and meekness" required of women working there. "Zhang and other corporate executives determined that Ms. Puris lacked the docility and meekness specifically required of female employees," the complaint says. "By the second quarter of 2021, it became very evident that Ms. Puris was on Lidong Zhang's 'kill list,'" the lawsuit says. "Part of Lidong Zhang's 'kill list' approach was to build a case against any employee he placed on the list and instruct other employees to do the same."

Persons: —, Katie Ellen Puris, Lidong Zhang, ByteDance, Puris, United States —, Zhang, TikTok, Marjorie Mesidor, Monica Hincken Organizations: Service, Business, TikTok's New, TikTok Inc, Google, Facebook, Cannes Lions, Cannes Lion Locations: TikTok, China, New York, Beijing, TikTok's New York, United States, France, Lidong

☆ Meta says it will appeal US judge's ruling in privacy fight with FTC
▼ + stars: | 2023-11-28 | by ( Companies Need To Integrate Climate Reporting Across Functions To Comply With California S New Law | Henry Engler | October | ) www.reuters.com time to read: +2 min

A Meta logo is seen on a beach during the Cannes Lions International Festival of Creativity in Cannes, France, June 19, 2023. Judge Timothy Kelly of the U.S. District Court for the District of Columbia denied a motion filed by Meta on Monday for the court to hear the dispute with the Federal Trade Commission (FTC). Meta in a court filing on Tuesday said it would appeal Kelly's decision to the U.S. Court of Appeals for the District of Columbia. The dispute started in May when the FTC proposed changing a settlement reached in 2019 that required Facebook, which became Meta in 2021, to pay $5 billion. The FTC said it would tighten the 2019 settlement to bar Meta from making money off data collected on users under age 18, including in its virtual reality business.

Persons: Eric Gaillard, Timothy Kelly, Diane Bartz, Mark Porter, Richard Chang Organizations: Cannes Lions International, Creativity, REUTERS, WASHINGTON, Facebook, U.S, District of Columbia, Meta, Federal Trade Commission, U.S ., Appeals, FTC, Thomson Locations: Cannes, France, U.S

☆ Exclusive: Meta's head of augmented reality software stepping down
▼ + stars: | 2023-11-17 | by ( Katie Paul | ) www.reuters.com time to read: +3 min

REUTERS/Eric Gaillard/File Photo Acquire Licensing RightsNEW YORK, Nov 16 (Reuters) - Meta's (META.O) head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about the company's progress in developing a custom operating system for its planned AR glasses. A Meta spokesperson confirmed Box would be leaving the company at the end of this week and said he was doing so for personal reasons. It aims to ship its first AR glasses to consumers in 2027. The Meta spokesperson declined to address the roadmap or whether the OS that Box's team was building would be in the first generation AR glasses. Box is known for having led the creation of the Xbox One operating system and later heading Microsoft's core operating system group, which works across all Windows products.

Persons: Eric Gaillard, Don Box, Mark Zuckerberg, Andrew Bosworth, Meta, Katie Paul, Kenneth Li, Daniel Wallis Organizations: Cannes Lions International, Creativity, REUTERS, Meta, Reuters, Labs, Microsoft, Xbox, Thomson Locations: Cannes, France

A logo of Spotify is seen on a beach during the Cannes Lions International Festival of Creativity in Cannes, France, June 20, 2023. Spotify has been an early adopter of AI, which it used for music recommendation algorithms a decade earlier. The Swedish company is now aiming to use LLMs to replicate that across its non-music content such as podcasts and audiobooks. The music streaming giant has been looking to boost its earnings by increasing its slate of revenue-generating formats such as podcasts and audiobooks. With the expanded Google partnership, Spotify is also exploring the use of LLMs to provide a safer listening experience and identify potentially harmful content.

Persons: Eric Gaillard, Google Bard, Gustav Söderström, Supantha Mukherjee, Savio D'Souza Organizations: Spotify, Cannes Lions International, Creativity, REUTERS, Rights, Google, Thomson Locations: Cannes, France, Rights STOCKHOLM, Swedish, Stockholm

☆ Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million
▼ + stars: | 2023-10-30 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

Ad holding company Omnicom says it expects Flywheel Digital to make it more competitive in e-commerce and retail media services. Photo: Omnicom GroupAdvertising holding company Omnicom said it has agreed to acquire Flywheel Digital for a net cash purchase price of approximately $835 million, in what it says is its biggest acquisition ever. Flywheel is the digital commerce arm of Ascential , a U.K.-based business-to-business media, events and analytics company that owns the Cannes Lions advertising festival. Flywheel offers services designed to help brands sell on digital marketplaces operated by companies including Amazon .com, Walmart and Alibaba .

Persons: Omnicom Organizations: Cannes Lions, Walmart Locations: U.K

The company posted a third-quarter operating income of 32 million euros ($34.1 million), its first quarterly profit since 2021, helped by a higher gross margin and lower marketing and personnel costs. "We believe moving forward, we should see pretty consistent growth in our operating income," its Chief Financial Officer Paul Vogel said. It forecast operating income of 37 million euros in the current quarter. Revenue rose 11% to 3.36 billion euros, beating estimates of 3.33 billion. Analysts were expecting a forecast of 232.4 million premium subscribers and revenue of 3.69 billion euros.

Persons: Eric Gaillard, Paul Vogel, Daniel Ek, Vogel, Supantha Mukherjee, Kirsten Donovan, Jan Harvey Organizations: Spotify, Cannes Lions International, Creativity, REUTERS, Companies, Reuters, Thomson Locations: Cannes, France, STOCKHOLM, LSEG, Stockholm

☆ CMO Insider's new advisory council includes marketing leaders from Mastercard, Sesame Workshop, Indeed and more
▼ + stars: | 2023-10-06 | by ( Julia Hood | ) www.businessinsider.com time to read: +2 min

CMO Insider, which launched in June, 2023, at Cannes Lions, introduces its first Advisory Council. The Council includes 10 marketing leaders from a range of brands including JLL, Sesame Workshop, BlueTriton Brands, and Accenture. The goal of the Council is to contribute insights and thought leadership to help CMO Insider grow into a holistic, multichannel resource for marketing executives. AdvertisementAdvertisementInsider is pleased to announce the inaugural CMO Insider Advisory Council. Meet the Advisory Council below, and feel free to email us ideas and questions to cmoinsider@insider.com.

Organizations: Cannes Lions, Council, Sesame, BlueTriton Brands, Accenture, Morning, The, CMO, Advisory Council

☆ Why sports marketing is a growth area, according to Stagwell’s Mark Penn
▼ + stars: | 2023-10-06 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWhy sports marketing is a growth area, according to Stagwell’s Mark PennThe U.S.-based global marketing network, Stagwell, took over the beach at Cannes Lions 2023. CNBC’s Tania Bryer visits Stagwell’s Sport Beach to talk to the company’s chairman and CEO, Mark Penn.

Persons: Mark Penn, CNBC’s Tania Bryer Organizations: Cannes Lions Locations: U.S, Stagwell’s

☆ Nvidia is targeting the ad industry as its next major chip-buying market
▼ + stars: | 2023-09-26 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Jamie Allan, Nvidia director of business development for global agencies and advertising. For Nvidia, the advertising industry unlocks access to a client base that includes virtually every single major corporation across every industry. Taboola is using Nvidia GPUs to speed up its natural language processing, which analyzes articles and serves relevant content to users. More recently, it's been using Nvidia and OpenAI technologies to allow advertisers to create images within its platform. Allan said Nvidia intends to be more involved in the advertising industry discourse and help advise companies about the adoption of AI.

Persons: Nvidia's Jamie Allan —, —, Allan, Jamie Allan, Microsoft's Bing, Stephan Pretorius, There's, Adam Singolda, it's, Media.Monks, Jay Pattisall, Forrester, Nvidia, Jensen Huang Organizations: Nvidia, Big Tech, Google, Meta, EMEA, WPP, DENZA, AWS, Adobe, Media.Monks, Oracle, Cannes Lions, pharma, they're

A Meta logo is seen on a beach during the Cannes Lions International Festival of Creativity in Cannes, France, June 19, 2023. The authors said in the OpenAI case that works like books and plays are particularly valuable for AI language training as the "best examples of high-quality, long form writing." Meta and OpenAI were also sued for copyright infringement in July by a separate group of authors that includes comedian Sarah Silverman, part of a growing list of copyright cases against AI companies. Meta published a list of datasets used to train its first version of the Llama model, which it released in February. The company did not disclose training data for its latest version, Llama 2.

Persons: Eric Gaillard, Michael Chabon, Chabon, Tony, David Henry Hwang, Matthew Klam, Rachel Louise Snyder, Ayelet Waldman, Meta, Sarah Silverman, Blake Brittain, Katie Paul, David Bario, Daniel Wallis Organizations: Cannes Lions International, Creativity, REUTERS, Meta, Google, Thomson Locations: Cannes, France, San Francisco federal, Washington, New York

☆ How a college football quarterback with 36,000 Instagram followers scored more than 30 brand deals and made himself the go-to voice for NIL
▼ + stars: | 2023-07-31 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +15 min

Chase Griffin has more than 30 brand deals, and his recent ones are mostly multi-year partnerships. Chase Griffin. 1st College Athlete Brand Ambassador for the largest/most powerful bank in the world. JP MOrgan Chase 1st College Athlete Brand Ambassador. "NIL & Athlete Brands: A NewEra", November 22, 2022.

Persons: Chase Griffin, Griffin, JPMorgan Chase, he'll, influencers, Chase Griffin Griffin, Griffin doesn't, He's, that's, I've, Page, JP Morgan Chase, Lucchese Bootmaker, Frances https, JP MOrgan, Chase Griffin Chase Griffin, Chase, Lucchese, Ed, Arthur Ashe Jr Organizations: UCLA, Gatorade Football, University of California, DirecTV, Foods, JPMorgan, LA Regional Food Bank, Bloomberg, LinkedIn, Boost Mobile, LA Food Bank, DMs, Twitter, JPMorgan Chase, Range Media Partners, WGA, SAG, Brands, ucla, Creative, Banking, Chase Bank, Morgan Wealth, Bank, Champs, Urban Outfitters, United States Polo Association, Lucchese, Hollywood, Marketing, UWG, UC Investments Academy, Fund Public Service, Regional Food Bank, Empowerment, Sports, Entertainment, Beach, Sports Rights, Cannes, Creativity, Cannes Lions, College Football Hall of Fame, Association, Conference, 1st, Financial, JP MOrgan Chase, Brand, of College Athletics, Rose Bowl, Community, Royce, True Bruin, Town Hall, Sports Innovation, Chase Center, NV, Regents, Brand Innovators, College, Los Angeles Times, ESPN, Unilever, Shell, Rose Bowl Stadium, Los Angeles Regional Food Bank, Leadership Team, Council, Range, WPP, University of California Investments, UC, Santa Monica Hospital, Public Affairs, Leadership, UCLA Law, National Football Foundation, Pro Football Hall of Fame, Texas High, Gatorade Locations: Texas, Los Angeles, Opendorse, Instagram, Hollywood, CA, Cannes, Atlanta, Carlsbad, Los Angeles , CA, Pasadena, Los Angeles CA, San Francisco , CA, Los Angeles ,, Las Vegas, United

☆ Here’s how Bud Light became the latest corporate bogeyman for Ron DeSantis
▼ + stars: | 2023-07-21 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +10 min

Partnering with a young, popular trans woman could help a brand like Bud Light reach a more youthful demographic. But because Bud Light managed to alienate everyone, it hasn’t gotten the benefit of a buycott. In the week ending on July 8, Bud Light sales, by dollar, fell nearly 24% year-over-year, according to data provided by Williams. Others are more breezy, showing people enjoying Bud Light despite the inconveniences of summer (sunburn, thunderstorm). Bud Light is “coming back,” said Marcel Marcondes, AB InBev’s chief marketing officer, during the Cannes Lions International Festival of Creativity in June.

Persons: Ron DeSantis, Bud Light, influencer Dylan Mulvaney, Bud, BUD, “, Mulvaney, Lamar Taylor, “ prudently, DeSantis, Taylor, Scott Olson, Bud Light’s, Dylan Mulvaney, Anheuser Bush, — Anheuser, Brendan Whitworth, ”, LIV, Rob Carr, buycotts, hasn’t, Bump Williams, Williams, Busch, Whitworth, ” Whitworth, Marcel Marcondes, ” Daniel Korschun, ” Korschun, Erin Reed, Elon Musk, he’s Organizations: New, New York CNN, Florida Gov, Republican, Bud Light, Anheuser, Busch InBev, State Board of Administration, AB InBev, CNN, Busch, “ Anheuser, Gallup, — Anheuser Busch’s, America, Trump National Golf Club, Modelo Especial, InBev’s, Cannes Lions International, Creativity, Drexel University, InBev, Republicans, Target, Twitter, Tesla, Disney Locations: New York, Florida, Sterling , Virginia, Central Florida

☆ Former adtech unicorn MediaMath nearly saved itself from bankruptcy. Then its last hope vanished.
▼ + stars: | 2023-07-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +15 min

The adtech company held panel sessions and meetings at the "MediaMath Penthouse." But behind the scenes, MediaMath CEO Neil Nguyen had barely been sleeping, according to three people familiar with the matter. "We collectively believed as a company, board, and advisors that we had a deal in hand," the statement continued. When advertisers or agencies buy ads through a platform like MediaMath, the adtech company must pay publishers immediately for their ad space. But the adtech company must wait — often 90 days or more — to be paid by the advertiser or agency.

Persons: MediaMath, Goldman Sachs, MediaMath execs, Neil Nguyen, Nguyen, Olivier Anrigo, Xandr, Joe Zawadzki, Ernest Hemingway, Searchlight wasn't, Neil, Houlihan Lokey, Zeta, Viant, Chris Vanderhook, Tim Vanderhook, Frederick M, Brown, MGI, Lionel Hahn, Remco Westermann, Gary Hershorn, MGI's, Westermann, they'll, Zawadzki, he'd Organizations: Cannes Lions, Cannes, Goldman, Searchlight Capital, Carlton Hotel, Google, IBM, Bain Capital —, Aperiam, Searchlight, Silicon, Zeta Global, Media, Games Invest, Verve, MGI's Verve Group, Getty, Verve Group, Trade, World Trade, Trade Center Locations: France, Cannes, hobnobbing, Delaware, Japan, Manhattan, New York City, MediaMath, AperiamVentures

☆ Poet and activist Amanda Gorman discusses using brand partnerships to raise issues that matter
▼ + stars: | 2023-06-30 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailPoet and activist Amanda Gorman discusses using brand partnerships to raise issues that matterCNBC's Tania Bryer sits down with poet, activist and Estée Lauder Global Changemaker Amanda Gorman at the 2023 Cannes Lions International Festival of Creativity.

Persons: Amanda Gorman, Tania Bryer, Estée Lauder Organizations: Cannes Lions International, Creativity

☆ Anheuser-Busch hopes new ads will change the Bud Light conversation
▼ + stars: | 2023-06-28 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

Distributors are also facing financial difficulty because of a sharp decrease in Bud Light sales. Two marketing executives, Alissa Heinerscheid of Bud Light and Daniel Blake of A-B, have taken leaves of absences. In May, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title that Bud had largely held for more than two decades. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams. Bud Light, however, remains the country’s top-selling beer so far this year.

Persons: Bud Light, “, influencer Dylan Mulvaney, Mulvaney, Brendan Whitworth, Alissa, Daniel Blake of, ”, Whitworth, Marcel Marcondes, ” Marcondes, Bud, Bump Williams Organizations: New, New York CNN, Anheuser, Distributors, Bud Light, Beer Business, Busch, Bud, NFL, Human, Cannes Lions International, Modelo Especial Locations: New York, Houston, Jonesboro , Arkansas

☆ Meta vs. Alphabet: Wall Street favors one over the other. Our view is not so black and white
▼ + stars: | 2023-06-27 | by ( Zev Fima | ) www.cnbc.com time to read: +7 min

Wall Street analysts continued to favor Meta Platforms (META) over Alphabet (GOOGL), sending shares of META up more than 3% and GOOGL shares just slightly higher Tuesday. Analysts at both firms expressed concern over how the implementation of generative AI might hurt search-related ad revenues and boost expenses. That said, Bernstein and UBS both also acknowledge that longer-term generative AI may very well prove a tailwind for Alphabet. META YTD mountain Meta Platforms YTD performance Meta Platforms, meanwhile, has been getting better reviews. Bottom line Both Meta and Alphabet are likely to benefit from generative AI in the long-term — even if Meta has more clearcut benefits in the near term.

Persons: Bernstein, Bard, MAUs, Instagram, chatbots, Meta, Jim Cramer's, Jim Cramer, Jim, Beata Zawrzel Organizations: Street, UBS, Citi, Google, Meta, Cannes Lions, Creativity, Instagram, CNBC, Nurphoto, Getty Locations: —

☆ VidCon 2023 showed how much the line between creator and fan has blurred. Here are 6 top takeaways from the annual creator industry conference.
▼ + stars: | 2023-06-26 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

VidCon, the conference for creators, professionals, and fans returned this year in Anaheim, CA. Last week, creators and industry professionals came together at the Anaheim Convention Center for VidCon. Beyond the panels, parties, and meet-and-greets, the real magic of VidCon was happening offsite, at nearby restaurants and bars where brands, agencies, and startups hosted exclusive invite-only mixers. At this year's VidCon, the divide between creator and fan faded, and many attendees identified with both. Snapping a photo with a successful creator became less valuable than actual time spent learning the secrets to their success.

Persons: Colin, Samir, Amber Tarshis, Instagram Organizations: YouTube, Cannes Lions, Anaheim Convention, VidCon Locations: Anaheim , CA, Anaheim

☆ Legacy media companies enter dark times as failures mount and Netflix rises again
▼ + stars: | 2023-06-25 | by ( Alex Sherman | ) www.cnbc.com time to read: +4 min

Stock Chart Icon Stock chart icon Netflix vs the S&P 500 over the past five months. Stock Chart Icon Stock chart icon Disney vs. the S&P 500 over the past five months. Stock Chart Icon Stock chart icon Warner Bros. Stock Chart Icon Stock chart icon Paramount Global vs the S&P 500 over the past five months. Stock Chart Icon Stock chart icon Comcast vs the S&P 500 over the past five months.

Persons: Bob Iger, David Zaslav, Bob Bakish, Wells Fargo, Warren Buffett, It's, dethroning, Donald Trump's, Mario, Zaslav, Greenfield, there's, There's, Simon & Schuster, Mark Read Organizations: Walt Disney Company, Warner Bros, Paramount Global, Getty, Companies, Netflix, Disney, Warner Bros . Discovery, Paramount, CNBC, Fox Corp, Comcast, MSNBC, dethroning Fox, Mario Bros, Boston University, Hollywood, Activision, Simon &, WPP, Cannes Lions Locations: Cannes, France

☆ Shadow of AI Flits About Cannes Lions Ad Extravanganza
▼ + stars: | 2023-06-24 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones Locations: cannes

Apple | Spotify | Stitcher | Amazon | Google Listen and follow ‘Hard Fork’This week, advertisers swarmed the beaches of southern France for the Cannes Lions advertising festival. Kevin says artificial intelligence is all anyone there can talk about, but admits the conference is making him rethink how quickly generative A.I. will take over the industry — despite the buzz. Then, the New York Times reporter Emma Goldberg on when remote work stopped being the future for tech companies. And finally: What does the newest season of “Black Mirror” tell us about what’s next for TV?

Persons: Kevin, Emma Goldberg, what’s Organizations: Apple, Spotify, Cannes Lions, New York Times Locations: France

☆ Kevin Hart and Thai Randolph on building a media empire
▼ + stars: | 2023-06-23 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailKevin Hart and Thai Randolph on building a media empireJulia Boorstin sits down with comedian Kevin Hart along with Thai Randolph, CEO of Hartbeat, from the annual Cannes Lions advertising festival. Hart was named the Entertainment Person of the Year at this year's event. The three discuss the growth and outlook for Hart's media company as the landscape continues to evolve.

Persons: Kevin Hart, Thai Randolph, Julia Boorstin, Hart Organizations: Cannes Lions, Entertainment Locations: Thai

☆ Cannes Lions 2023: Accenture Song CEO on what makes him the most awarded creative in Cannes Lions history
▼ + stars: | 2023-06-22 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: Accenture Song CEO on what makes him the most awarded creative in Cannes Lions historyDavid Droga, CEO of Accenture Song, is the most awarded creative in Cannes Lions history. In this far-reaching interview he talks to CNBC's Tania Bryer about the festival, the rise of AI and his own entrepreneurial journey.

Persons: David Droga, CNBC's Tania Bryer Organizations: Cannes, Accenture, Cannes Lions

☆ Bud Light boycott is the talk of the town at the prestigious Cannes Lions ad festival
▼ + stars: | 2023-06-22 | by ( Karen Gilchrist | ) www.cnbc.com time to read: +3 min

Mike Moore | Getty Images Entertainment | Getty ImagesBud Light's ill-fated Dylan Mulvaney collaboration dominated conversations among marketers gathered in southern France for the Cannes Lions advertising festival this week. But according to Sarah Kate Ellis, president and CEO of LGBTQ+ rights organization GLAAD, Bud Light's lack of engagement did exactly that. "What Bud Light did was they had a trigger response and they ended up alienating everyone," Ellis told CNBC's Tania Bryer Wednesday. In May, Bud Light lost its top spot in the U.S. beer market, falling behind Constellation Brands' Modelo after sales slumped 24.6% year over year. A 'wake-up call'AB InBev's chief global marketing officer, Marcel Marcondes, said Monday that the months-long Bud Light boycott had been a wake-up call for the company.

Persons: influencer Dylan Mulvaney, Mike Moore, Bud Light's, Dylan, influencer Mulvaney, Brendan Whitworth, Sarah Kate Ellis, Bud Light, Ellis, CNBC's Tania Bryer, we're, David Droga, Droga, Andrew Clarke, Mars Wrigley, Clarke, Marcel Marcondes Organizations: Getty, Cannes Lions, Anheuser, Busch InBev, InBev's North, U.S, Constellation Brands, Modelo, Accenture, Brands, InBev's, Light, Deutsche Bank Locations: France, Cannes, U.S

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